Club Clothing 2020

Our new club kit design for 2020

Exclusively for members of Cheltenham & County Cycling Club Ltd, we are able to offer quality Alé kit at discounted prices.

The brand-new design for 2020 celebrates the club’s centenary year, offering a subtly retro look with additional red detailing. 

Ordering process

We are introducing a new ordering process for 2020.

Items must now be purchase online via the Alé portal. The portal will be open to accept orders during defined windows through the year. Orders will be sent for manufacture at the end of the ordering window and this is subject to minimum order quantities being reached.

The portal can be found at the link below. Note that payments must be made online directly to Alé.


In common with most Italian cycling kit, Alé sizes are on the small side, particularly with the bib shorts. Do not be surprised if you need to go up one or two sizes compared to the existing club (Inverse) kit and other manufacturers. 

Ale Size Guide


The club has negotiated a very good deal with Alé, and are also subsidising the kit making it extremely good value. Note that the RRP for some items is almost double the subsidised price on offer to members! All orders will be delivered to your specified delivery address for an added £5.

For up to date pricing, see the Alé ordering portal at:


Please note that due to the custom nature of the supplied kit, Alé operate a no-returns policy.